Standardize SMB valuations with transaction‑backed, defensible multiples

Data you can defend. Prices buyers respect.

Anchor seller expectations with data-backed multiples from 20,000+ closed transactions. Risk-adjusted methodology and buyer-oriented deal quality scoring in every report.

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Complete valuation report with risk analysis, industry comps, and deal quality scoring in under 60 seconds.

View Methodology →
50+ industries20K+ transactions analysedUpdated quarterly (Q4 2024)
1

Data Input

Input Financials

Upload P&L and tax returns. System normalises SDE automatically and classifies industry using NAICS taxonomy.

2

Risk Analysis

Review Risk-Adjusted Range

Receive low/mid/high valuation range with documented risk adjustments across six evaluation dimensions.

3

Report Generation

Export Defensible Reports

PDF output with complete methodology disclosure. Designed for listing presentations, LOI negotiations, and lender documentation.

Institutional-grade infrastructure

Built for credibility at every stage of the transaction lifecycle

Institutional Trust

Industry multiples hardcoded from publicly available IBBA and BizBuySell market data. Algorithm applies documented risk adjustments to base multiples. All calculations independently reproducible.

Data Sources:

50+ industry multiples based on market data covering 20,000+ transactions. Industry classifications use NAICS taxonomy. Data currently static (quarterly update process planned).

Methodology Standards:

Valuation approach aligns with market comparables methodology used by brokers and appraisers. Full algorithm documentation in /lib/valuation/ directory.

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Operational Trust

Valuation calculations independently reproducible. Complete methodology documentation enables verification by accounting firms, legal counsel, and financial advisors.

Calculation Transparency:

All risk adjustments and multiple selections disclosed in output reports. Assumptions explicitly stated. No proprietary black-box calculations.

Implementation Verification:

All calculations independently reproducible via source code in /lib/valuation/. Test cases included in codebase for validation.

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Technical Trust

Supabase-hosted infrastructure (SOC 2 Type II certified provider). Plan-based API rate limiting with violation logging. Session-based authentication with role-based access control.

Implemented Security Measures:

  • • Database encryption at rest (Supabase)
  • • TLS for data in transit
  • • Supabase Row-Level Security policies
  • • Usage violation audit logging
  • • IP address + user agent tracking

Current Limitations:

No SOC 2 certification for Succedence itself (only infrastructure provider). No third-party penetration testing conducted. No 2FA currently available.

Security documentation →

Industry multiples are hardcoded values derived from publicly available IBBA and BizBuySell market data. These are static reference points, not live data feeds. Updates planned for future quarterly refresh cycles.

Risk factors banks and buyers actually evaluate

Base multiples adjusted for the same dimensions institutional buyers scrutinize during due diligence. Each factor quantified based on historical transaction discounts and lending risk premiums.

Customer Concentration

Revenue dependency on top 3 clients. Multiples adjusted downward when >30% of revenue from single customer. Mirrors SBA lending concentration limits.

Multiple Adjustment Range:

-0.3x to -1.2x SDE

Owner Dependency

Transferability of operations without current owner. Evaluates documented processes, management depth, and systems. Critical for SBA 7(a) loan approval.

Multiple Adjustment Range:

-0.2x to -1.0x SDE

Revenue Trajectory

3-year revenue trend and stability. Declining revenue receives lower multiples; consistent growth above industry average commands premiums. Assessed using CAGR methodology.

Multiple Adjustment Range:

-0.5x to +0.4x SDE

Recurring Revenue Mix

Percentage of revenue under contract or subscription. Predictable cash flow justifies higher multiples. Includes maintenance contracts, retainers, and SaaS subscriptions.

Multiple Adjustment Range:

+0.2x to +0.8x SDE

Stop defending arbitrary numbers in listing conversations

Walk into every seller meeting with transaction-backed valuations. Risk-adjusted multiples from 20,000+ closed deals, not guesswork.

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