How it works

Three-step process to generate defensible business valuations in under 60 seconds.

Valuation methodology

SDE multiples from IBBA market data, adjusted for the risk factors banks and buyers actually evaluate.

Calculation basis

Seller's Discretionary Earnings

SDE represents total financial benefit to a working owner: net profit plus owner compensation, benefits, and discretionary expenses. Industry standard for main street businesses under $5M.

Valuation = SDE × Industry Multiple × Risk Adjustment

Industry multiples

Transaction-backed ranges

50+ industry categories with multiple ranges derived from IBBA market data and DealStats closed transactions. Updated quarterly.

Example: Professional services (2.5-3.5×), SaaS businesses (3.0-4.5×), restaurants (1.5-2.5×)

Risk adjustments

Six evaluation dimensions

Customer concentration

Top customer revenue dependency

Owner involvement

Hours worked, specialized skills required

Revenue trajectory

Growth, stability, or decline trends

Recurring revenue mix

Contracts, subscriptions, retention rates

Business maturity

Years established, market position

Asset/lease structure

Real estate, equipment, lease terms

Output format

Ranges, not point estimates

Low/mid/high valuation range accounts for negotiation dynamics, deal structure variables (asset vs. stock sale), and financing terms (seller note, earnout provisions).

Single-number valuations create false precision. Ranges reflect market reality.

Data sources and update cadence

IBBA Market Pulse Reports

International Business Brokers Association quarterly transaction surveys covering main street deal activity

Published quarterly • Last update: Q4 2024

DealStats Database

Transaction comps database with 40,000+ closed deals, filterable by industry and size

Continuous updates • Subscription access

Industry-specific surveys

Sector benchmarking studies from trade associations and private equity research

Varies by industry

Multiple refresh cycle

Industry multiples updated quarterly to reflect current market conditions and deal flow

Next scheduled update: April 2025

Test the methodology on your pipeline

See how your current listings compare to IBBA multiples. Run valuations for businesses you're actively pricing.